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Public Relations
We tell your story. We tell it well. We tell it to the right people.
PR is the crutch of any effective public awareness campaign, helping support each of the legs of a marketing plan. While not always the focus of an overall image enhancement plan, media relations is a powerful tool when carefully guided and charged with the intention of improving public awareness and impressions of an organization and its purpose.
The best approach for media relations is relationship building with reporters. As a media relations campaign grows, relationships with reporters proves to be as important, if not more important, than the story being told. Cork Tree Creative maintains continuous contact with reporters, assisting them with stories when they are on deadline and often times, helping steer them towards a source when the source they had been trying to reach didn’t pan out. It’s this kind of give and take that has proven to build successful relationships with friends in the media.
We approach each news pitch understanding that reporters like to receive concisely written press releases and media materials highlighting stories that are “newsworthy.” As your public relations counselor, Cork Tree Creative, will advise you on stories that are more likely to receive media attention and provide you with a quality first draft of each item before it goes to the media. All materials are carefully written to include a news angle to help catch the media’s interest.
Our local media partners:
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