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The Truth Unveiled: Why Hire A Pro to Design Your Website

By Nicole Dicks

The Internet doesn’t seem like it has been around that long. That first 23 years has gone by in a flash, as most of us can’t remember a time without it. Looking for that clunky phone book? It’s covered in dust somewhere with other 90’s nostalgia, probably in a drawer with hair scrunchies and floppy disks. When in need of a product or service, most likely, you turn to your smartphone, tablet, or computer first. In this day and age of technology, most companies understand the importance of having an online presence. If you’re still not on board, there’s solid reasons why you NEED to be online and why your website should be created and/or maintained by experts who know just how quickly consumer expectations and technology are changing. 

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Is Your Business Leveraging Social Media? You Should and Here’s Why

By Nicole Dicks

In our industry, a day doesn’t go by that we don’t hear about new social media sites, best practices and what businesses are doing (or in some cases not doing) with their social media program. Some businesses believe that a social media program just doesn’t make sense for them, or that they are “doing just fine without one”. And, that may be the case depending on your target audience, your consumers and the products or services you sell. Regardless, it’s always helpful to know what the competition may be doing and how marketing and advertising is evolving. Honestly, social media is a credible tool you can’t completely ignore. Cork Tree Creative is here to answer those social media uncertainties that you may have and steer you in the right direction.

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As A Business Owner, Going Out For Bid Makes Good Sense

By Nicole Dicks

There’s a good reason why Progressive Insurance has done so well with their commercials about car insurance. Flo, the main character and agent in the commercials, has a no-nonsense approach when finding the right car insurance for her customers. Why wouldn’t anyone want the same insurance for less money? Why not at least shop around and compare?

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Protect and Enhance your Organization’s Image with Media Training

By Laura Reed

One of the best ways a company can protect its public image is to develop a media protocol and prepare all staff for what to do in the event a member of the media should contact them for an interview. In good times and in bad, being prepared to talk to media is an essential component for any company or organization to have in their arsenal of resources. You should prepare yourself and your staff on how to field media calls and questions so together you can put your best foot forward in protecting your company’s reputation.

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How to Optimize Your Press Release for Social Media/SEO

By Laura Reed

I can remember the day when hand delivering and faxing a press release was the norm in the public relations industry. Headline, date line, a great lead sentence of newsworthiness and a comprehensive body of text with two quotes was pretty much all that you needed to complete a press release to appeal to the standards of the average reporter. Today, those same standards apply but there is so much more that can be done to maximize the effectiveness of a news release so you can get the attention your company deserves.

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