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Stock Photos vs. Custom: What You Need to Know

With social media on the rise of becoming one of the biggest marketing platforms for businesses, stock photography has become extremely common in our industry. In fact, stock photos have become so common that it no longer takes a trained eye to be able to pick up on staged photos compared to original photography. Using stock photos in moderation can work wonders for social media marketing campaign; however, nothing can replace the quality of original photos taken by a professional photographer.

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Battling Writer's Block

You have been staring at a blank screen for the past hour. You have typed countless sentences, only to quickly erase them with the pound of the backspace key.  You are running out of coffee, time and patience. Your brain physically hurts.  Do you know what’s happening? Well, of course you do. You have writer’s block! Writer’s block can happen to even the most seasoned writers.  It’s important to not get discouraged when it happens. Every writer’s prose turns to mush at one point or another. You know you have to keep going, but how?

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What Elements Make a Great Website?

By Jaci Rothe

When designing a website, it is crucial to make your site appealing, memorable and of course, functional. If a user does not get a sense of satisfaction from visiting your site in the first 10 seconds, then on to the next website they go with the sound of a mouse click. Do you want to build a credible, respected website for your company? Here are some simple, yet essential elements to designing a successful website that your customers will love as much as you do.

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Make Networking Work for You

By Jaci Rothe

Whether you are the Public Relations Director for a multi-million dollar corporation or an intern at a local marketing firm, networking remains a crucial element in advancing your career. Sure, social networking via LinkedIn and Twitter is important, but nothing beats face-to-face interaction. What is a future employer going to remember more: receiving a “favorite” on their tweet or a firm handshake greeting at a networking luncheon? A firm handshake wins every time. Landing your dream job is not only about what you know, but who you know.

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Events: 101

By Jaci Rothe

The date is set. The venue is booked. Now, here comes the hard part: getting people to show up. Whether it’s a ribbon cutting, a new small business start-up, or a grand opening of an amusement park in a big city, promotional efforts can make or break your event. Here are some simple tips on how to successfully market and promote your event. Enjoy!

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