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The Business Behind a Good Business Card

In today’s digitally driven, social media savvy society, stepping out from behind your computer screen and meeting with someone face-to-face can leave a lasting impression. How can you ensure that this first impression is a positive one and that is lasts? It’s simple: through a well-designed business card! Think of your business card as a springboard to new connections and business opportunities. Following these design tips will allow you to have a business card that stands out from the rest and helps you and your brand be remembered in a positive, professional light.

Keep It Simple: When it comes to your business card, less is more. Avoid cramming your card with bright, flashy colors, shapes or designs, as these can be both overwhelming and distracting. Think of your business card as a blank canvas that should be kept clean, containing simple, modern designs and only the most important text including things like your name, professional title and contact information with website address. When choosing your card’s color scheme, a neutral color paired with tasteful accent colors will be sure to draw one’s attention.

Keep It Organized: Keeping the business card organized is a key factor in having people contact you. Having your company’s logo on one side of the card along with your name and professional title, and then your services, address and contact information on the other side is a simple, appealing design that is very easy to follow. Also, a current trend is to include a QR code on the back of your business card that directly links to your company’s website.

Cardstock: Don’t overlook what type of cardstock you’re printing on. It is important to stick to your budget, but spending a little extra for a higher quality card stock, such as glossy or matte, can go a long way in your card’s quality. When choosing the cardstock for your card, you should also consider the thickness of the card and if you want it to be textured. Remember a business card is a representation of your business that is literally in someone else’s hands. Invest in a quality card that not only looks professional, but feels professional too.

Don’t let your business card be tossed to the side. By following each design tip above, you will have a business card that is both memorable and professional and sure to land you a follow up call or email!  Do you need help designing your company’s business card? No problem! Our team of graphic design pros can design a custom, quality business card that accurately represents you as a professional. Contact us today at 618-656-7333 for all of your marketing and graphic design needs.

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